The Questioners
We value people who challenge comfortable assumptions and look at ordinary problems from unexpected angles.
06 / People + Culture
Built by People. Driven by Possibility.
At the end of the day, hardware, screens and business strategies are tools. What moves Adfinity forward is the culture inside our walls and the people who show up every day to build, question, solve and move things forward.
Culture
Three kinds of people we keep hiring.
The Problem Solvers
When things get complex, we get focused. We dig in, figure out a way forward and deliver.
The Unshakeables
Grounded, supportive and relentless when the path gets steep.
Chairman's message
Dear Friends,
What followed was a journey shaped by curiosity, conviction and the willingness to explore the road less travelled. There were ideas that worked, lessons that made us better, and challenges that pushed us to think beyond what we already knew.
Over time, the question that guided us began to evolve. From asking “What else can we sell?” we moved to asking “What else can we build?” That shift in perspective opened new possibilities for Adfinity, taking us from advertising into engineering, manufacturing, stadium systems, entertainment and intelligent environments.
As we built on our experience in advertising, we began to see opportunities beyond the boundaries of our original business. Each new venture brought its own challenges and, with them, the opportunity to develop new capabilities, explore unfamiliar technologies and find better ways to turn ideas into reality.
Advertising taught us the importance of attention, communication and impact. Engineering and manufacturing brought us closer to the systems and structures that make ideas possible. Stadium systems challenged us to bring scale, precision and performance together. Entertainment gave us new ways to connect with audiences, while intelligent environments encouraged us to explore how technology could transform the spaces around us.
Today, Adfinity brings together media, technology, display solutions, entertainment and emerging intelligent systems. Each domain has its own demands, but they are connected by a shared approach: thinking creatively, engineering practically and delivering with purpose. This combination of perspectives and capabilities allows us to take on new challenges with a broader understanding of what is possible.
Possibilities don’t end at the edge of what we know. They begin there. With every idea we explore, every challenge we take on and every capability we build, we move closer to what’s next. And what’s next has no limit.
Looking back, I see a journey of continuous learning, adaptation and growth. Every step has expanded our understanding of what Adfinity can do and strengthened our ability to bring different disciplines together to create meaningful solutions.
As we look ahead, that same spirit of exploration continues to guide us. We remain committed to building on our experience, embracing new technologies and recognising opportunities wherever they emerge. For me, the true value of progress lies in what it enables us to do next for our business, our people and the possibilities we can create together.
Advancing possibilities. Infinitely.
Warmest regards,
Leadership
The people accountable for the work.
The leadership of Adfinity Global Solutions.
Mammootty
Chairman
A legendary actor of the Indian film industry, Mammootty has won several accolades and awards including the most coveted National Award in 1989, 1993 and 1998. He has acted in films in multiple languages including English, Hindi, Malayalam, Tamil and Telugu and has also received the Padmashri award in 1998 for his contribution to the field of arts.
Besides his illustrious filmography, Mammootty has been actively engaged in various philanthropic activities such as the Pain and Palliative Care Society and Own Your Water, a project that aims to promote awareness for protecting water bodies and providing water to the needy. Being tech savvy, he is also the Goodwill ambassador of Akshaya, an e-literacy project.
V K Ashraf
Director
A well-known and prominent industrialist based in the UAE, V K Ashraf is a powerhouse industrialist with businesses spanning oil exploration, health care and hospitality. He also serves on the board of numerous leading business ventures in the UAE.
An active philanthropist, V K Ashraf involves himself with various charitable activities, one of which is a special school for children affected by autism. VKM Special School has undertaken over 200 surgeries in the last few years, entirely free of cost, and has administered medical management to over 500 children.
Shibu Mathew
Director
An astute business professional, Shibu Mathew has been a part of various leading enterprises in India, including BPL, Airtel, Reliance and Tata, and possesses a commendable performance record in delivering results and leading teams.
In his last corporate assignment, he was part of the Leadership Team at Tata Communications, heading a business division that contributed over 165 million USD per annum to the group.
At Adfinity Global Solutions, Shibu Mathew brings his experience in sales, marketing communication and technology, helping brands refine their marketing and branding strategies.
Teams
Who you actually work with.
A display project touches most of the company. These are the groups that show up on a typical programme.
Engineering & Manufacturing
Structural, electrical, thermal and firmware engineers, plus the production floor that builds cabinets to project geometry.
Projects & Field Operations
Project managers, installation crews and commissioning technicians working across India and the Gulf.
Media Operations
Network planners, schedulers and content operators who keep the DOOH estate full, compliant and reporting accurately.
Creative & Content
Designers and content engineers who author for real pixel grids, curves, ceilings and anamorphic geometry.
Service & Support
Remote monitoring, spares, repair and the field engineers who answer when a screen in another country goes dark.
Commercial & Partnerships
The team that finds the brief behind the brief, and the partners who help us take on things we have not done before.
Careers
If this sounds like how you work.
We do not always have a posted vacancy, and we have never let that stop a good conversation. If you are an engineer, a project lead, a media operator or a creative who wants to work on things that physically exist, write to us.
Tell us what you have built and what you would like to build next.
The Future
Ready to Build What's Next?
Whether you're looking for high-impact media campaigns, advanced display technologies, exploring entertainment opportunities, or looking to build something new, we're always open to a conversation.
Let's talk about where you want to go, and how we can get there together.
Adfinity is not defined only by where it is today. It is defined by what it can build next.
One Brand.
Multiple Horizons.
Advancing Possibilities. Infinitely.