Discover
Formats and feeds built around what an audience is already passionate about, rather than what a schedule says they should watch next.
Ecosystem 03 / Fanbella
Where Entertainment Meets Participation.
Fanbella is Adfinity's evolving ecosystem for media and entertainment, bringing together technology, audience passion and storytelling to create new ways for people to discover, participate, express themselves and connect.
The idea
Fandom is not an audience metric. It is a behaviour.
Most entertainment is still built on the assumption that people watch. Fanbella starts from the opposite assumption: people want in. They want to predict, argue, create, compete, show up and be recognised for caring.
Fanbella is Adfinity's space for building that — an evolving ecosystem rather than a single product, because the formats that work are still being discovered. Some of it lives on a phone, some of it lives on a 100 square metre screen, and the interesting part is where the two meet.
It is the horizon where our media reach, our display engineering and a genuine appetite for storytelling all point at the same thing.
Four behaviours
Discover. Participate. Express. Connect.
Every Fanbella format has to earn at least one of these. The best ones earn all four.
Participate
Voting, predicting, co-creating, competing. The audience has something to do, not just something to watch — in the venue and on the second screen.
Express
Creator and community tooling that lets fans make, remix and share — with their work finding its way onto real screens in real places.
Connect
The point of all of it: people finding the other people who care about the same thing, in a space that belongs to them.
What is being built
Three tracks, at three different stages.
We would rather be honest about what is live and what is still forming.
- In market
Live venue participation
Fanzone screens, crowd prompts and in-venue interaction that turn a stand full of strangers into a single audience — powered by the same display systems we build for stadia.
- In build
Second-screen companion formats
Mobile experiences timed to live moments, so what happens in the venue and what happens in a fan's hand are part of the same show.
- Exploring
Creator and community tooling
Lightweight tools for fan creators, with a route for their content to reach physical screens across the Adfinity media network.
In the work
Screens, stories, and the second screen.
Fanbella shows up on the media network, in the venue, and in someone's hand.
The Future
Ready to Build What's Next?
Whether you're looking for high-impact media campaigns, advanced display technologies, exploring entertainment opportunities, or looking to build something new, we're always open to a conversation.
Let's talk about where you want to go, and how we can get there together.
Adfinity is not defined only by where it is today. It is defined by what it can build next.
One Brand.
Multiple Horizons.
Advancing Possibilities. Infinitely.